Where content comes from
People already take photographs and record facts as they work. This sheet maps every such moment across an order's life, who is there, what it yields, and how it reaches a post without anyone "doing marketing". Companion to CONTENT.md, SOCIAL.md and WEBSITE.md.
photo or videowordsa numbera questiondashed: needs someone's consent first
1. The map: an order's life, and what each person leaves behind
Read across for the journey; read down for who is present at each moment. Every chip is something already produced by normal work.
2. The pipeline: from a tap at the factory to a post
The same route for every piece, whoever made it. Two people decide; everything else is automatic.
3. Every source, and what it costs the person
Effort is what the person does beyond their normal job: nothing, one tap, or a short ask.
4. The asks: small prompts at the right moment
Each is one card, at the moment the person is already looking at the thing, and can be dismissed. No more than one ask a day per person.