Marketing and lead magnets
Who chooses stone and who buys it, what we offer each of them, where we show up, and how it is measured. Companion to MARKETING.md. Much marketing advice is sellers' claims and little of it is about stone or the Gulf; each row says how strong its evidence is.
1. One person names the stone; another buys it
A trader gets in early, with the designer, or late, with the contractor proposing an "equal". In both cases the papers must be ready.
2. Fifteen things worth asking for
Knowledge is open to everyone. Contact is asked for only at the moment something made for them is delivered, and only what delivery needs.
strong independent research or universal practice medium seen at good suppliers, no results published untested to be measured
Not offered
Answering
Only 36 % of architects are satisfied with how fast suppliers respond. A magnet nobody can answer within the hour is not offered.
3. From a first sample to an order
Counted by where each began, for as long as it takes. There are no published rates for stone; the first six months set our own baseline.
4. Channels, in order, for one person
5. The Gulf's year
Dates move with the moon and are to be confirmed. Messages go out Monday to Thursday: weekends differ between Oman and the Emirates.
6. Forty firms, five stages
Chosen by hand. For each: a visit, a box for their library, the talk if wanted, the journal if asked. After they specify, we follow the project to its contractor.