The website, end to end

What the first plan missed, what each buyer wants, every way people arrive and where it leads, how the stones appear as products in search, the library of articles, facts and history, and how it is all run from the staff app. Companion to WEBSITE.md (revision 2) and EDITORIAL.md.

1. What the first plan got wrong or left out

2. Five buyers, five first wants

3. The site, with what is new

new in revision 2 Dashed boxes exist only when they have their own content.

4. Page by page: what each lacked

5. Ten ways in, and where each leads

People do not start at Home. Each arrival has its own landing, and three rules: say where they are, offer one next step, remember what they did.

6. From first visit to customer

7. Appearing as products in search

A product result needs a price on a page where the thing can be bought. Slabs are quoted, so they cannot be listed. The sample can. Google's own merchant rules describe this case: list the sample, at its price, with a title beginning "Sample".

8. One fact, everywhere

A fact is held once, with its source and date. Everything that quotes it is rebuilt when it changes.

Fact

value · method · date · paper · reviewer

9. The library

10. History: what can be told, with its source

Every entry shows its source to the reader. strong a museum, university, ministry or the body itself. to re-source read on Wikipedia or the press; traced to the original before publishing.

Stone in Oman

Marble through the ages

11. What may be said

12. Beyond the site

AI answers lean on what others say about a company more than on its own pages. Only real presence counts; manufactured mentions are treated as spam.

13. Running it from the staff app

Records

Automatic

14. The home page, part by part

One long page; each part answers the next question a stranger asks. One still photograph, nothing that moves by itself, four links always visible. Stones and uses lead: research finds an audience chooser ("I am an architect") at the top is usually a mistake.

The evidence supports

Sellers' claims: to try, not to assume

Cuts against a brand rule

In the strongest study of business buyers found, price was the most wanted of 28 kinds of information; where exact prices cannot be shown, the advice is a typical price for a typical case, or a range. The study is old and not about stone. The plan shows the sample's price and what changes the price. Whether to add a typical case is the owner's decision.

15. Landing pages: two families, fourteen blocks

Meant to be found in search in the menu · indexed · permanent

For a campaign or a code one source · has an end

The fourteen blocks, filled from records

A page that differs from another only by a word is refused at the publish check. It needs its own photographs, data or project, and a place in the menu.

What may change for a visitor

16. Against the field: 37 stone companies' sites, read page by page

Twenty leading producers and distributors worldwide and seventeen in Oman, the Gulf and competing countries. The best each do one thing well and none does everything. No Omani stone company's own site appeared for any general search tried. Full evaluation: COMPETITORS.md.

added planned and drawn because of this review had already in our plan by choice deliberately not copied